Welcome to Evelyn Grace Academy’s Business Department

Our Head of Department is Mr McEwen

KS4 Curriculum

GCSE Business - About the course

You’ll start by exploring the world of small businesses through the lens of an entrepreneur. How and why do business ideas come about? What makes a successful business? You’ll learn how to develop an idea, spot an opportunity and turn it into a successful business. You will understand how to make a business effective, manage money and see how the world around us affects small businesses and all the people involved.

Then you’ll move on to investigating business growth. How does a business develop beyond the start-up phase? You’ll learn about key business concepts and issues and decisions you need to make when growing a business and working in a global business. You’ll learn about meeting customer needs, making marketing, operational, financial and human resourcing decisions and you’ll explore how the wider world impacts the business as it grows.

Overview of content:

Year 10: Theme 1: Investigating Small Business (50%)

Theme 1 concentrates on the key business concepts, issues and skills involved in starting and running a small business. It provides a framework for students to explore core concepts through the lens of an entrepreneur setting up a business.

Topic 1.1 Enterprise and entrepreneurship:

You will be introduced to the dynamic nature of business in relation to how and why business ideas come about. You will also explore the impact of risk and reward on business activity and the role of entrepreneurship.

Topic 1.2 Spotting a business opportunity:

Students will explore how new and small businesses identify opportunities through understanding customer needs and conducting market research. They will also focus on understanding competition.

Topic 1.3 Putting a business idea into practice:

This topic focuses on making a business idea happen through identifying aims and objectives and concentrating on the financial aspects of a business.

Topic 1.4 Making the business effective:

Students will explore a range of factors that impact on the success of the business, including location, the marketing mix and the business plan.

Topic 1.5 Understanding external influences on business:

Students are introduced to a range of factors, many of which are outside of the immediate control of the business, such as stakeholders, technology, legislation and the economy. Students will explore how businesses respond to these influences.

 

Year 10/11 Theme 2: Building a business (50%)

Theme 2 examines how a business develops beyond the start-up phase. It focuses on the key business concepts, issues and decisions used to grow a business, with an emphasis on aspects of marketing, operations, finance and human resources. It also considers the impact of the wider world on the decisions a business makes as it grows.

Year 10: Topic 2.1 Growing the business:

Students are introduced to methods of growth and how and why business aims and objectives change as businesses evolve. The impact of globalisation and the ethical and environmental questions facing businesses are explored.

Year 11: Topic 2.2 Making marketing decisions:

Students will explore how each element of the marketing mix is managed and used to inform and make business decisions in a competitive marketplace.

Year 11: Topic 2.3 Making operational decisions:

This topic focuses on meeting customer needs through the design, supply, quality and sales decisions a business makes.

Year 11: Topic 2.4 Making financial decisions:

Students will explore the tools a business has to support financial decision making, including ratio analysis and the use and limitation of a range of financial information.

Year 11: Topic 2.5 Making human resource decisions:

Growing a business means that decisions relating to organisational structure, recruitment, training and motivation need to be made to influence business activity.

 

BTEC Tech Award: Enterprise

Component 1: Exploring Enterprises

Aim: examine different enterprises to develop knowledge and understanding of the characteristics of enterprises and the skills needed by entrepreneurs.

During Component 1, you will:

  • examine the characteristics of enterprises
  • explore how market research helps enterprises meet customer needs and understand competitor behaviour
  • investigate the factors that contribute to the success of an enterprise
  • develop transferable skills, such as research, and data analysis in order to interpret their findings.

Assessment: Internally assessed assignments

Weighting: 30% of the total course

 

Component 2: Planning for and Pitching an Enterprise Activity

 

Aim: explore ideas, plan and pitch a micro-enterprise activity to an audience, and use feedback to review their business plan.

During Component 2, you will:

explore ideas and plan for a micro-enterprise activity

  • pitch a micro-enterprise activity
  • review your own pitch for a micro-enterprise activity
  • develop your planning and research, presentation, communication and self-reflection skills.

Assessment: Internally assessed assignments

Weighting: 30% of the total course

 

Component 3: Promotion and Finance for Enterprise

During Component 3, your learners will:

  • demonstrate knowledge and understanding of elements of promotion and financial records
  • interpret and use promotional and financial information in relation to a given enterprise
  • make connections between different factors influencing a given enterprise
  • advise and provide recommendations to a given enterprise on ways to improve its performance.

Assessment: Externally assessed task

Weighting: 40% of the total course